Once a blog is set up and the first few articles are live, the big question is how to attract those first visitors to your new blog or website.
This isn’t really about “traffic” yet, but about having a few early readers for your posts. One experience I made in starting a new blog is that readers, especially if you present them with a new website as explicitly being new, will be a great help in pointing out the odd rough bits and oversights that often slip by.
Lets Talk Twitter!
A good short-term (and long-term) strategy to find those first hundred readers or so is to use social media. And of the different social media available, I found Twitter to be the easiest to scale-up and use to your advantage at the beginning.
Other services, Facebook and Google+ in particular, ultimately work better for me in providing a constant stream of traffic in the long term. Both Facebook and Google+ (and many similar services) take time to grow your community.
Twitter is more fiddly. But it is also a more fast-paced service.
It’s perfect for getting a small following fast.
- Create a profile. Start following other people and companies in your industry.
- Perform keyword searches on Twitter for keywords related to what you do. Start following around 100 of those people each day.
- Once you have a few followers, Twitter’s own emails recommending Twitter-users similar to the ones already following you will become more precise. Use them!
- Start tweeting about topics related to your industry, though you shouldn’t just tweet about things on your own website (obviously).
- You’ll notice that after a few days 20 to 30% of the people you follow will follow you back. You can start manually unfollowing the people who don’t follow back or, if you don’t have the time, use a service like Tweet Adder that can do this for you.
- Start participating on Twitter by tweeting at people in your industry and retweeting some of their tweets.
- Once you have been Twitter for more than a week, (slowly) start tweeting about your niche. Make sure you aren’t doing a hard sell. about 80% of the time you should still tweet about things that are not directly related to your own blog-content.
Watch Your Tweet-Seeds Grow!
If you do this right, growing a credible twitter-profile in your niche, you will soon find people flocking to your website and, hopefully, tweeting (and re-tweeting) some of your content.
Did you have some success growing your blog traffic with twitter?
Let me know what you think!